There’s No Free Lunch, Stupid

“Tea is an act complete in its simplicity. When I drink tea, there is only me and the tea. The rest of the world dissolves” – Thich Nhat Hanh A picture is worth a thousand words, and numbers have the capacity to summarize a picture with just a few statistics, especially in today’s data driven … Continue reading There’s No Free Lunch, Stupid →

Why Lifetime value (LTV) calculations need Data Science 

Lifetime Value (LTV), sometimes referred to as Customer Lifetime Value (CLTV), is a technique used by businesses to predict the net profit of the entire future relationship with a customer. LTV is best thought of at a high-level as simply Total Customer Revenue – Total Customer Costs. Two key components to recognize and understand regarding … Continue reading Why Lifetime value (LTV) calculations need Data Science  →